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Product Marketing Book

Introduction and Target Audience

Chapter 1 -- Product Marketing Defined
Chapter 2 -- The Customers 
Chapter 3 -- Product Planning

"How to" Write-Ups

How to Write an MRD (Market Requirements Document)

How to Write a Datasheet

How to Write a Whitepaper

How to Write a Reviewer's Guide

How To Create a Product Presentation

How to Write a Sales Guide

How to Write Competitive Analysis

Doing a Positioning Exercise

Performing a Market Validation

Random Articles

• No MRDs!
• When to Release a New Software Product
• Five Common Product Manager Mistakes
• I'm a Marketing Person -- not a Miracle Worker
• Product Manager to CEO -- One Woman's Journey
• The Gift of a Horse
• Q and A -- a collection of questions from visitors to this site

Book Recommendations

Summary of books recommendations that are scattered throughout the site

More Resources

Organizations and other websites

About

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